Family

Ericaceae

Description

‘Roseum Elegans’ is a widely grown broadleaf evergreen rhododendron cultivar, prized for its reliable hardiness, dense growth habit, and large clusters of mauve-pink flowers that appear in late spring. Initially developed in the 19th century, it remains a popular landscape choice for creating informal hedges or woodland massings. It grows well in acidic, well-drained soils with afternoon shade, and its leathery foliage offers year-round structure in the garden.

Unlike native rhododendrons, ‘Roseum Elegans’ is a horticultural hybrid with a genetic lineage tracing back to Rhododendron catawbiense, a species native to the southern Appalachians. It is hardy in USDA Zones 4–8 and shows improved resistance to cold and mildew. Although not a primary nectar source, its flowers do attract early-season pollinators, adding seasonal interest to both public and private plantings.

Bloom Time

May to June